Marketing Environment of Child Rights and You UK Case Study

Marketing Environment of Child Rights and You UK - Case Study Example CRY along with its operations based in the Indian sub-continent has also successfully expanded along international regions like the United States of America and the United Kingdom thereby inviting a stronger foothold for fighting for children’s rights (Child Rights and You, n.d.). Micro and Macro Environments of CRY UK Micro Environment The Micro-Environment of CRY based in the United Kingdom would be analyzed on the basis of the internal policies and the organizational design or operational framework. CRY based in the United Kingdom operates based on a Board of Trustees who is followed by the team of Executive Committee. Finally, the main operational arm of the organization comprises of volunteers that immediately follows the Executive Committee. ... CRY UK also renders equal emphasis to the parameters of transparency and accountability in its different operations. The organization also focuses on empowering individuals working at different levels for fighting for the rights of poor children. Macro Environment In the macro environment of CRY UK the organization works through the development of partnerships with key external stakeholders for the organizational expansion and accomplishment of different important projects. On the social front, the organization maintains an effective relationship with large scales of donors, people who desire to volunteer for the concern’s activities and different project administrators. Politically the non-government organization is a registered charity firm under the United Kingdom Registrations Act and henceforth the donations made to the concern are subjected to tax deductions. The organization is socially responsible in that it helps the poor and malnourished children to effectively survi ve, develop both in their physical and intellectual fronts and thereby participate in social development. Moreover, in the macro environment, the concern also takes the active cooperation of different stakeholders like print and visual media to create a large amount of social and individual awareness. The support of different corporate and social and individual associations is gained so as to sustain the spontaneity of the fund raising operations (Child Rights and You, n.d.). SWOT Analysis of CRY Strength Child Rights and You as a non-government organization operates on fundamental vision and mission ideology that focuses on helping the children gain their own rights in regards to better nutrition, education, and social upbringing.