Small Business Management Evaluation Essay Example | Topics and Well Written Essays - 1500 words

Small Business Management Evaluation - Essay ExampleSmall parentage management entails precise analysis of how an entrepreneur provides the goods and services of his barter in the market. It involves identifying the strengths and weaknesses of the business to be equal to(p) to handle them in the production stage and ensure competitive advantage. An efficient management of a tenuous enterprise requires an efficient marketing plan strategy that indicates the approach of the venture mathematical operation. The owner should establish the structures of the business that can effectively define the qualified professionals for the job. Operation of the low-toned enterprise entails control of marketing strategies, sales, and publicizing of the enterprise (Zimmerer & Scarborough, 2005, p. 12). Experts agree that marketing and sales represent the cornerstones of the starting business. Therefore, management of marketing sales is increasingly of the essence(p) for development and stabilit y of the venture. In addition, the operation of a grim enterprise requires various operation skills, for instance, strong communication skills. Strong verbal and listening abilities are increasingly crucial in small enterprise. A sales manager essential utilize proper words in an appropriate room to pass the message accurately and clearly so as not to offend the clients. He must ensure effective customer care service to maintain customers for the productivity of the business. An employee motivation skill is crucial the manager must device workers motivation strategies to ensure that workers operate towards attaining crucial successes. Time management skills change the manager to operate under strict duration schedules and ensure fixed deadlines are met in time (Pickle & Abrahamson, 2006). Conflict management skills entrepreneurs should be wise and diplomatic to be able to mediate local disputes that decease regularly in the business. Mitigating the challenges as they appear enables the manager to prevent future challenges that may slow take down or interrupt business operations. Negotiation skills, on the other hand, allow entrepreneurs to negotiate with clients and workers. Managing a small business needs a market arse analysis because each enterprise has a target percentage of clients. Customer identification and target market identification is increasingly imperative to ensure a critical product campaign. In other words, promotion cost and the market campaign will be interrupted and expensive without customer and market identification, (Longenecker, Moore, & Petty, 2003, p. 23). Market identification eases the role of promotional plans creation. Quick pecuniary investment is critical economists agree that small business operators should keep a well-managed planned budget for food market campaign and adhere to that budget. Quick financial investment ensures various market mechanisms such as telly adverts and Banner adverts for the success of th e venture.